Unusual mix of stars, activists and sustainable fashion personalities attend ceremony in Hollywood
cannot stand by while the planet is slowly coated in a thin, oily film of plastic to be inherited by our children and generations to come.” Such a declaration would normally be delivered by a Greta Thunberg-type but, on this occasion, its emissary was the fashion designer Tom Ford wearing his trademark tailored suit and thick-rimmed glasses.
It was the first award presented and set the tone for a ceremony focused on a future for the fashion industry centred in nature-based solutions. Land stewardship was also centred when Gabriela Hearst accepted an award for being the industry’s sage. She described being raised on a ranch in South America, where they “worked the land in pre-industrial ways”.
Towards the end of the evening, plastic once again became the focus with plant-based designers Unless winning the Rebel award. In a reference to the widespread use of synthetic materials like polyester – which make upof global fibre – Eric Liedtke, a co-founder of Unless, said: “When you take a look at fashion, a real hard look at fashion, its plastic, its petrochemicals. Those are forever materials. They never go away.
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