A global glass producer contracted with Anheuser-Busch, which has suffered from a significant customer backlash following Bud Light's partnership with transgender influencer Dylan Mulvaney, said it will be closing two plants this month.
The Ardagh Group, a global glass producer who contracts with the Anheuser-Busch company, announced that they will be closing their plants in North Carolina and Louisiana in July, putting roughly 645 employees out of a job, WRAL reported.
A machine repair mechanic told the outlet that the drop in demand forced the Louisiana and North Carolina plants to put some of their machines offline, which he attributed to"the Bud Light situation." Bud Light sales have plummeted since a promotional partnership with transgender activist Dylan Mulvaney caused widespread backlash. Picture: Instagram
The brand, which has already lost billions of dollars in market value, has taken several steps to alleviate the backlash, such as heavily discounting beer and offering rebates that make Bud Light"basically free to the consumers" in some markets.
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