From Xiaohongshu to Weibo: A beginner’s guide to navigating China’s internet ecosystem and its top platforms

China Internet News

From Xiaohongshu to Weibo: A beginner’s guide to navigating China’s internet ecosystem and its top platforms
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KUALA LUMPUR, Nov 11 — Once primarily used within China, social media and e-commerce platform Xiaohongshu has rapidly gained popularity among Chinese diaspora worldwide,...

Gobind Singh Deo exits as Selangor DAP chairman after failing to secure top 15 spot; Yeo Bee Yin leads new lineupPeople play computer games at an internet cafe in Beijing on September 10, 2021. Unlike the rest of the world, where platforms like Google and Facebook dominate, China has developed its own internet ecosystem, largely insulated from Western influence.

The name Baidu translates to “a hundred times,” inspired by an ancient Chinese poem where the poet searches persistently through a crowd, symbolising the quest for the ideal.Possessing the largest search market share in China, Baidu’s services are tailored to comply with local laws and government regulations, including active monitoring and filtering of content.

As China’s leading microblogging and news-sharing platform, Weibo operates under strict government regulations that enforce content censorship, with content heavily moderated. There are key differences in user activities depending on their location, as two separate versions of the application exist — localised as Weixin in China — designed to cater to different user needs and regulatory environments imposed by the Chinese government.

Its massive user base and integration of social media elements have made Taobao a cultural phenomenon and a go-to destination for online shoppers in Chinese-speaking regions outside of China, including Malaysia.Launched in 2016, Douyin is the largest short-video platform in China, allowing users to create and share engaging, bite-sized videos akin to its international counterpart, TikTok.

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