SINGAPORE, Oct 20 – Chinese tourists are increasingly turning to Xiaohongshu for travel recommendations, skipping traditional tour guides. Singapore’s Straits Times reported...
No tour guide, no problem? Chinese tourists turn to off-the-beaten-path spots in Singapore popular on Xiaohongshu , but some were left disappointedreported that the social media app — dubbed China’s answer to Instagram — has directed users to lesser-known spots rather than the usual attractions.
Xiaohongshu or “little red book”, with over 300 million monthly users, has transformed tourism habits by promoting photogenic, offbeat destinations.Travellers plan their itineraries around these Instagrammable spots, taking part in the “da ka” trend — Chinese for “punching the card” — which involves visiting and sharing pictures of such places.
Its influence has even reached Singapore’s food scene, driving Chinese tourists to local favourites like bak kut teh and Jumbo Seafood’s chilli crab.
Xiaohongshu Chinese Tourists Da Ka Tourism
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