KUALA LUMPUR, Feb 24 — Chinese brands are making significant inroads into the Malaysian market, leveraging competitive pricing and quality to attract local consumers. From food...
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According to the South China Morning Post, one example of this shift is Mixue, a Chinese ice cream and bubble tea franchise that has rapidly expanded across the greater Kuala Lumpur area. “It's good and it's cheaper,” Kaizara was quoted as saying, comparing the brand’s RM7 offering to competitors that charged RM10 or more.
BYD, despite its relatively recent debut, has already secured a spot in the top 10 list of best-selling brands, driven by rising interest in electric vehicles. Huawei's new Mate 70 and Mate 70 Pro mobile phones are seen on display inside a Huawei store at the Wangfujing shopping area in Beijing on November 26, 2024. — AFP pc
“Many of these brands provide technologically advanced products that appeal to Malaysia’s price-conscious yet increasingly sophisticated consumer base,” Patrick Cooke, managing editor for the Middle East and Asia at Oxford Business Group, told the SCMP.
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