Absence of genres from country’s mainstream music awards has long been source of controversy
– to recognise and celebrate culture they say grows out of working-class neighbourhoods, “and the creativity of the people that make it”.“We wanted a ceremony that looks like us, with no concessions, and transparent. This is a ceremony of popular culture so we wanted the people to have access to it,” said Amadou Ba, co-founder of Booska-P.
Les Flammes has created a list of categories that reflect the diversity within rap and other black music. The public can vote and their vote counts for 50% in most categories, with a gender-balanced jury that will be changed each year. In another point of difference with mainstream awards, which are broadcast live on television, the three-and-a-half-hour event, including 14 live performances, will be streamed on YouTube and the live-streaming service Twitch.
Mekolo Biligui, a writer and member of the jury, said the diversity of the awards – there will be 21, including an award for Caribbean music – will allow France to consider the very essence of its rap culture. “Rap is an Afro-American music at is base. It’s fed by those Afro sounds and it feeds into Afro sounds. This is a festival of black culture in France,” Biligui said. “At the UK’s Brit Awards in 2020, the
won album of the year with Psychodrama. In France, it would be impossible for a rapper to win that prize of album of the year in any genre.”for female artist of the year. In 2021, she was the most streamed francophone artist in the world, with 1.5m sales. The same year, she topped 1bn listens on Spotify. Her three concerts later this month at Paris’s Accord Arena, one of the biggest venues in France, sold out in less than three hours.
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