Facebook is launching its answer to TikTok — a new Instagram feature called Reels — as the Chinese-owned video-sharing app faces increased pressure from Washington.
Facebook's new Reels feature on Instagram allows users to create and share short videos, similar to TikTok.Facebook's new Reels feature on Instagram allows users to create and share short videos, similar to TikTok.Facebook has launched its answer to TikTok, the wildly popular video-sharing app that the Trump administration considers a national security threat.
The launch comes as TikTok, which is owned by the Chinese company ByteDance, is under increased pressure from Washington. President Trump said on Monday that ByteDance must sell TikTok's U.S. business by Sept. 15 or shut it down entirely.Facebook has been testing Reels in Brazil for months and is now rolling it out in the U.S and dozens of other markets, including India, where TikTok was recently banned.
Reels is the latest in a long line of Facebook products and features that closely resemble other companies' successful services. That includes Stories, similar to Snapchat's Stories, which disappear after 24 hours, and
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