*insert Spidermans pointing at each other meme.*
with her daughter as her first foray into Reels. And when I wanted to show it to my followers, all I had to do was hit share, and I could upload it to my Instagram story.Publishers like Bravo have also readied for the upcoming launch by helpfully uploading viral moments for people to act out, which is a super popular trend on TikTok.Of course, TikTok has plenty to offer that Reels does not.
Popular TikTok features, like the ability to"Duet" with other videos, aren't available on Reels, and TikTok has, of course, built up its own culture of memes, sounds, and creators that will be hard to completely imitate. TikTok also has its famed algorithm for discovering videos, which will be difficult
However, my main takeaway from Reels is the same one that, ultimately, led to me eventually stop using Snapchat once Instagram launched Stories. It's just soWith Reels, I can easily toggle from my Stories, to my Explore page, and then to TikTok-style videos all in one app. I don't have to build up a whole new following on TikTok, and I can see what people I am already following on Instagram are posting.
Of course, there are plenty of people, especially teenagers and young adults, who use TikTok as their main social media app, who won't be tempted to switch over. But for those who primarily use Instagram and/or Facebook, the ease of Reels will make it an extremely tempting alternative. It's just convenient to have all your followers, and all your content, in one place. And Instagram as always, has just made it easier to spend even more time on it.
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