.OscardelaRenta has officially stepped into fashion gaming.
Oscar de la Renta has officially stepped into fashion gaming, thanks to a new partnership with Drest. The latter will feature the luxury brand’s spring 2020 collection as part of its designer styling game.
“At Oscar de la Renta, we believe that technology and innovation are vital to fashion,” Mayer Campbell, Oscar de la Renta’s head of social media, told WWD. “We constantly explore new ways to engage with our existing community and tell our story to a broader audience.” For that, the brand turned to Lucy Yeomans, formerly of British Harper’s Bazaar and Net-a-porter magazine Porter. The fashion editor-turned-fashion gaming chief founded U.K.-based Drest last year and soft-launched last fall with roughly 130 premium labels, including Burberry, Gucci, Prada, Stella McCartney and Valentino, among others.Most of the brands came via Farfetch, which provides product photos and fashion assets, in addition to handling transactions.
Not that there aren’t challenges. Carrying on during a pandemic can be tough, and COVID-19 has indeed created some delays for the game developer. But Drest promises that the Oscar de la Renta “pre-fall drop” will be loaded as early as possible — which may be key for a content-led game that relies on featuring the newest products and popular trends.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Matthew Cherry's Oscar-Winning Short Hair Love to be Adapted Into a Series at HBO MaxMatthew Cherry is expanding his Hair Love animated short into a new series titled Young Love for HBO Max.
Read more »
The Oscar-Winning Film Hair Love Is Being Adapted for TVWriter and director Matthew A. Cherry will be working alongside producer Carl Jones to expand the storyline for HBO Max.
Read more »
Matthew Cherry's Oscar-Winning Short Hair Love to be Adapted Into a Series at HBO MaxMatthew Cherry is expanding his Hair Love animated short into a new series titled Young Love for HBO Max.
Read more »
Wait for It: The Hamilton Oscar Debate Is Not OverThe Academy has said the Lin-Manuel Miranda musical is ineligible—but that doesn’t necessarily close the door on its chances.
Read more »
The Oscar-Award-Winning Short Film Hair Love Is Becoming a TV Series!Matthew A. Cherry's 2019 Oscar-award-winning short film Hair Love is getting its own series on HBO Max called Young Love.
Read more »
‘The Sims’ Reality-Competition TV Show Coming to TBS, BuzzFeed (EXCLUSIVE)Twenty years after its debut, durable gaming title “The Sims” is getting the reality-TV show treatment — a la “Project Runway” — in which 12 contestants vie for …
Read more »