Dunkin' Donuts loyalists are in uproar after the company changed its rewards program. They say drinks cost more and there are no more free birthday drinks.
its new rewards program nationwide last week, claiming in a press release that users would get "more food and beverage rewards." Users on the company's subreddit say the new program does exactly the opposite, requiring them to spend far more money to get the same rewards bonuses. The new program nixes free drinks for birthdays, instead granting users a 3x boost to their points on the special day.
"As someone who almost exclusively orders cold brew at Dunkin, I find that my free drink goes from 200 points to 700 points," one user wrote. "Of course, we all know this new rewards program was done to cut costs. So, a big thank you to Dunkin - I'll now save $300/month not buying your coffee anymore! Cost cutting successful!"A Dunkin Donuts logo seen displayed on a smartphone screen with a wallpaper on a computer screen in the background.
"I no longer run on Dunkin," declared a third user. "I officially uninstall the app after 6 years of consistent use. I knew I needed to cut down on how much I was spending on coffee, considering I have a great coffee machine at home, but the new rewards system was the final nail in the coffin. My go-to was always an iced latte, the signature ones when I was feeling extra, and spending $90 to get a free on is an absolute NOPE from me.
A fourth user got sick of reading all the negative posts about Dunkin's new program, despite agreeing with the criticism."Please, do we really need 10000 posts saying how you're going to boycott Dunkin? Do you really think a greedy corporation like Dunkin who pays their employees like dog s**t would keep a reward system like that forever? They want ALL their moneyzzzz. Every. Single. Last. Penny. Whether it's paying their employees like crap or a downgrading the reward system.
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