Dunkin' Coffee Drinkers Are in Revolt After Changes to Rewards Program

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Dunkin' Coffee Drinkers Are in Revolt After Changes to Rewards Program
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Dunkin' is facing accusations of stinginess and misleading math from customers who are dead serious about their affordable caffeine fix.

that the frustrations are varied, first and foremost being tweaks to beverage rewards. Before, he says, you would spend $40 and “automatically receive a coupon that could be redeemed for a drink of any size available on the menu, minus luxury additions like whip cream or cold foam.” With Dunkin’ Rewards, he says, you have to spend $70 for a free espresso or cold brew, and a whopping $90 to earn a signature latte.

Dunkin’ devotees are angry not only at the overhaul but what they see as the franchise trying to pull a fast one with misleading figures. “They truly must think all DD customers are math challenged,” redditor u/ychuck46on a thread about the devaluation of the company’s “Mobile Mondays” promotion.

Although Dunkin’ has been directly berated on their social channels of late, the company did not immediately offer a comment on the backlash when contacted byDunkin: Hey you now get twice as many points per dollar spent! That's better, right?! Customers: We aren't stupid. The math for the new rewards program says it costs $90 to get a free latte instead of $40. Be honest with customers.

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