Some days you may see Franco Finn almost faint from introducing Steph Curry onto the court at Chase Center. Other days you may see him breakdancing at the gate of your 6 a.m. flight. The Bay Area's 'hype man for hire' wouldn't have it any other way.
The build up is easy, when he enters the proverbial phone booth and transforms from a mere mortal into the Golden State Warriors’ deafening, larger-than-life emcee.
Finn, 46, serves as the Warriors’ in-arena host, a position he’s held far longer than the only other two people to have the job. You may see him interviewing people in the stands during commercial breaks, ringing the ceremonial cable car bell with a celebrity guest at center court, or telling fans to rise to their feet before a dramatic late-game moment.
His theatrics are widely praised in NBA circles, stamped with approval by current and former Warriors players, coaches, and front office staff. Even Toronto Raptors minority owner, basketball enthusiast and “Chef Curry with the pot” lyricist Drake has complimented him on his thunderous intros. His Warriors gig is only part-time. He spends most of his working life as the community activations lead for Alaska Airlines, where he’s been employed the last 10 years. If the job description sounds vague and broad, that’s because it’s supposed to be. Finn is, in more ways than one, indescribable.
When Alaska Airlines unveils a new route or has sponsorship appearances at events like San Francisco Pride and Carnavale San Francisco, it’s Finn’s job to bring them to life. As if his responsibilities with the Warriors and Alaska Airlines weren’t enough, Finn also triples up as a freelance auctioneer, contracted by some of the Bay Area’s biggest Asian American and Pacific Islander nonprofits.
When thunderstorms — and hail — could hit San Francisco this week After a sunshine-filled weekend, The City could get wet“I’m a hype man for hire,” Finn, a self-described hustler, said to sum up his multi-headed career. “Being humble, respectful, treating people how you want to be treated. That’s who I am. It comes from my Asian culture. It’s my foundation and DNA,” he said.
Finn’s big break came at one of his earliest jobs out of college. He was an emcee for Radio Disney, warming up crazed teenagers before concerts for mega pop stars like Britney Spears, the Backstreet Boys, and Christina Aguilera. “This is the American dream,” Finn said. “My job is a symbol of what my mom wanted for her son when she immigrated here.”
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