APRIL 22 — The increasing accessibility of international travel to a wider percentage of the population and the subsequent importance of inbound tourism to more and more countries has amplified vulnerabilities to global events beyond our control. The Covid-19 pandemic upending the world today is...
Wednesday, 22 Apr 2020 12:21 PM MYT
Government aid provides much-needed relief to tide us over at this critical juncture, but we can still make good use of this slow period to look for the silver lining in the dark clouds, as we make our way on the path to recovery. It is true that many past crises were smaller in geographical scale. From natural disasters to terrorist attacks to disease outbreaks, international travel was often redirected from the affected region to a non-impacted one.
These efforts to offer varied pricing targeted at domestic tourists makes tourism more accessible to locals with different income levels, besides creating all-year-round tourism and helping to alleviate pressure from overcrowding.
To continue generating more domestic trips, more effort is required to draw out and refine the unique propositions of each destination. For example, Malaysians already love the concept of Jalan-Jalan Cari Makan, heading to Penang and Melaka for the local fare, visiting Pahang during durian season or Sekinchan for the seafood.
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