MADRID, April 23 — Barcelona will raise money for the fight against coronavirus by selling the naming rights to their Camp Nou stadium next season for the first time in the club’s history. The income generated from the re-naming of Barca’s 99,000-seater home for one year will be put...
The stadium will keep ‘Camp Nou’ in its name while also including the new sponsor. — AFP pic
The income generated from the re-naming of Barca’s 99,000-seater home for one year will be put towards “research projects and other projects involved in the battle against the effects of Covid-19, both at a local and international level”. The club have previously advertised Unicef children’s charity for free on their shirts.
“The income generated will create a fund that will be divided in the following way: a part will go towards a project on Covid-19 driven by the sponsors themselves and the rest will be shared out amongst other projects that are being developed in parallel,” the statement added. The number of confirmed deaths relating to the virus passed 21,000 on Tuesday, according to the latest figures.
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