Disney CEO Bob Iger said the company has seen 'no backlash' to its efforts
Since Disney+ launched a few years ago, people have been sharing their passwords with family and friends, letting them log in and watch Star Wars and more at no extra cost. But those days are coming to an end, according to Disney CEO Bob Iger during a recent earnings call. In 2019, Disney+ launched and quickly grew into one of the biggest streaming platforms around. Over time, Disney has continued to raise prices for the service as it worked toward making it a profitable product.
“We’ve been talking a lot about adding the technology features that we need to basically make it a higher return, higher margin business, and a more successful business. And we’re doing that right now,” said Iger during the recent earnings call. “We started our password-sharing initiative in June,” mentioned Iger. “That kicks in, in earnest, in September. By the way, we’ve had no backlash at all to the notifications that have gone out and to the work that we’ve already been doing.
Password Disney ESPN Entertainment Culture ESPN+ Star The Walt Disney Company Bob Iger Kotaku
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