French fashion house Dior on Monday named K-pop star Jimin a global brand ambassador, broadcasting the tie-up on social networks with images of the BTS singer in sporty looks with an outdoor flair, designed by Kim Jones.
PARK JI-MIN aka Jimin of BTS — INSTAGRAM.COM/DIOR
The move comes as European luxury houses look to tap into the global popularity of K-pop stars, particularly with younger shoppers. Jimin, 27, whose full name is Park Ji-min, is one of the seven-member group BTS, which sparked a worldwide K-Pop frenzy with catchy, upbeat music and dance moves following its debut in 2013.
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