'In his role as new global ambassador, Jimin exemplifies the timeless spirit and singularity of Dior,' the French luxury brand says.
PARIS, France – French fashion house Dior on Monday, January 16, named K-pop star Jimin a global brand ambassador, broadcasting the tie-up on social networks with images of the BTS singer in sporty looks with an outdoor flair, designed by Kim Jones.
The move comes as European luxury houses look to tap into the global popularity of K-pop stars, particularly with younger shoppers. The LVMH-owned label has also forged links with K-pop star Jisoo, of Blackpink, drawing crowds of screaming fans to Paris when she attends the label’s runway shows. Jimin, 27, whose full name is Park Ji-min, is one of the seven-member group BTS, which sparked a worldwide K-Pop frenzy with catchy, upbeat music and dance moves following its debut in 2013.
In his role as new global ambassador, JIMIN exemplifies the timeless spirit and singularity of Dior as he continues a bond created in 2019 with Kim Jones, who designed
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