Danone Malaysia becomes the first food company in the country to receive B Corp certification, highlighting its commitment to social and environmental responsibility. The company plans to use this recognition to expand its market share, promote sustainable products, and address critical health issues in the region.
Danone Malaysia has made history as the first food company in the country's fast-moving consumer goods ( FMCG ) sector to achieve B Corp certification. This prestigious designation is awarded to companies that demonstrate exceptional social and environmental performance.
Koh Kok Meng, country manager for Danone Malaysia and Singapore, emphasized that this milestone underscores the company's unwavering dedication to social and environmental responsibility, solidifying its position as a leader in a market increasingly driven by sustainability-conscious consumers. He highlighted that the B Corp certification, a mark of rigorous social and environmental standards, reinforces Danone Malaysia's commitment to being a purpose-driven business. It serves as a seal of trust, verifying the company's responsible business practices and positive impact, which is paramount in a market where transparency is highly valued.Koh explained that Danone Malaysia has aligned its operational strategies with its broader sustainability vision through initiatives such as reducing carbon dioxide emissions across its supply chain and tackling iron deficiency anemia among Malaysian children. Programs like the Dugro Generasi Kuat Zat Besi roadshows are central to its mission of improving child health through nutrition.He acknowledged that the certification has not only strengthened external trust but also fostered internal pride and collaboration among employees. Koh revealed that Danone Malaysia's employees were actively involved throughout the certification process through transparent communication, training, and stakeholder inclusion. This collective effort has driven innovation and cultivated a company culture that prioritizes sustainability and social impact.Looking ahead, Danone Malaysia aims to leverage its B Corp status to expand its market share and drive growth in Malaysia. The company's global 'One Planet, One Health' vision integrates sustainability into every facet of its operations, from product innovation to supply chain optimization. Danone aspires to meet the growing demand for socially responsible products while ensuring they adhere to the highest standards of quality and impact.Koh cited the recent partnership with Malaysia's Ministry of Women, Family, and Community Development as an example of Danone's commitment to addressing health challenges. Through this collaboration, the Dugro Iron Strong Generation movement raises awareness about anemia while providing non-invasive screenings and nutritional consultations for children. This initiative aligns with Malaysia's Health White Paper on preventive care and establishes a precedent for future public-private partnerships.Koh concluded by stating that Danone Malaysia is poised to champion the B Corp movement in Southeast Asia, with plans to expand its offerings of sustainable products, enhance operational transparency, and tackle critical health issues. The company's ambitious goal of becoming the largest B Corp-certified FMCG company by 2025 underscores its unwavering commitment to balancing business success with positive social and environmental impact.By achieving B Corp certification, Danone Malaysia has solidified its position as a changemaker in the FMCG industry, setting a benchmark for others to follow on the path toward a more sustainable and responsible future
Sustainability B CORP SUSTAINABILITY DANONE MALAYSIA FMCG
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