Near record prices for corn and soybeans are eating away at Americans’ purchasing power, as the cost of producing everything from pork chops to Pepsi goes up WSJWhatsNow
Consumers are growing savvy to shrinkflation, the practice of downsizing the contents of a product rather than raising prices. So companies are getting creative. WSJ’s Annie Gasparro explains how to spot it in all its forms.
Illustration: Adele MorganCorn and soybeans prices have risen nearly to records, signaling higher food inflation to come.in late February and jeopardized big slices of the world’s grain and oilseed supplies. Poor harvests in South America, inclement planting weather in the U.S. and rising biofuel demand threaten to stretch inventories even thinner and push prices higher.
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