Coca-Cola's New Christmas Commercial Was Made With AI And Looks Bad

The AI slop is supposed to be a remake of a classic Coke TV ad from the '90s

Coca-Cola has been making Christmas ads for a very, very long time. But it’s latest one was created using AI-generation tools and its a terrible, ugly mess. It’s mid-November, which means it’s practically Christmas according to every store I’ve entered lately. And as is tradition during November and December, our TV commercials are all Christmas-themed, too.

“We must have run that squirrel in the beginning of that video a couple hundred times.” Here’s the shot that took them so long to get “right.” Good job everyone, you wasted your time and a lot of electricity to create ugly squirrels instead of just licensing some footage of real ones or—and here’s an idea—going outside with a camera and filming some. Keep in mind that many shots in this ad were likely touched up by a human, too.

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Coca Ai The Coca-Cola Zada Jason The Coca-Cola Company Kotaku

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