Cult items by Loewe, Balenciaga, and JW Anderson and social media-friendly Y2K looks will feature heavily in the retailer's new season edit.
and Khaite — will also be launching between now and February to feed customers’ appetites for limited product and collaboration collections.
“These are very much social-first looks, [designers] gave us a lesson in the art of social media dressing,” said Libby Page, senior market editor. “The runway was the tipping point for the trend, but it’s been bubbling up for some time through social, the reboot of ‘Gossip Girl’ and the ‘Friends’ reunion. It’s an opportunity to reflect on the cultural moment.”
Responsibility is another key pillar in the strategy that Cranfield laid out and as part of its efforts to be more inclusive, the retailer said it plans to add 40 new brands to its “Net Sustain” edit. In addition, 30 percent of the brands launching for spring 2022 will be owned by people of color. A handful of designers like Erdem, Christopher John Rogers and Reem Accra will start to offer their collections up to sizes 22.
“It’s a reflection of how we are dressing now. We’ve moved away from formalities and it’s all about interesting separates that also consider the practicalities,” explained Page.
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