A new documentary on HBO Max, 'Beanie Mania,' delves into the '90s-era craze.
,” takes a captivating look at the ‘90s-era collectors’ craze from the perspective of a fervorous fandom. Tracing the rise of the 14-employee company that eventually became an internet sensation, it reveals how Beanie Babies went from a wholesome children’s toy to a form of out-of-control consumerism.
The line outside College Pharmacy in Ventura where Princess Diana Beanie Babies went on sale Mar. 23, 1998. The line began forming at 4 am. One customer became irate so Ventura Police were called to the store.About 35 miles west of Chicago, where the toy manufacturer was based, a group of stay-at-home moms in the same Naperville cul-de-sac cashed in on the newfound trend.
Collectors and enthusiasts jammed into the Pacific Hotel in Anaheim on July 12, 1998 to buy and sell Beanie Babies. So may people came to the event that fire marshals had to temporarily close the doors.All of this coincided with the rise of the internet and AOL chat rooms — the official Beanie Baby website, TY.
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