Character-based entertainment company Pop Mart opens first Malaysian store, further expanding into South-east Asia

KUALA LUMPUR, May 22 — A character-based entertainment company known for its mystery blind boxes has continued its global expansion with the opening of its latest store in...

KUALA LUMPUR, May 22 — A character-based entertainment company known for its mystery blind boxes has continued its global expansion with the opening of its latest store in South-east Asia.

Pop Mart first made its foray into Malaysia in early 2021 through cross-border e-commerce. The past two years have seen the company cultivating the local market to build a good foundation for local offline stores. The 1,569 square feet store has been designed to appeal to young adults and millennials with colour-changing RGB lights on the doors and visually attractive colours and displays.

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