Celebrities Might Help Meta Scale User Engagement with AI Chatbots

Meta’s new AI chatbots signal new opportunities for celebrities to extend their personal brands and engage with fans.

, interactive chatbot characters based on real celebrities, including Tom Brady, Paris Hilton, Kylie Jenner, Snoop Dogg, MrBeast and Charli D’Amelio.

So far, efforts to allow talent to extend their personal brand at scale have been only marginal, with a few celebrities or creators cloning themselves to create and launch AI replicas as interactive experiences for fans.as an AI-powered girlfriend, powered by OpenAI’s GPT-4 and created by startup Forever Voices, offering fans personalized interactions at $1 a minute.

But even as user traffic has waned, time spent per visit has held steady or grown. Notably, engagement time with Character AI has been consistently higher than even for ChatGPT, measured as average minutes per visit on desktop and mobile web. But despite some positive signals surrounding “personified” AI chatbots, AI-powered virtual romantic partners, virtual friends and AI-generated social media personalities still rank lower among consumer wants for generative AI-powered media experiences. Further, percentages of those citing interest haven’t shifted since February 2023.

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