Carlsberg Malaysia ushers in the Year of the Snake with a limited-edition collection featuring a serpentine design inspired by traditional imagery. The brewery also launched a comprehensive promotional campaign spanning December to February, encompassing immersive retail experiences, exclusive rewards, and digital incentives.
Carlsberg Malaysia has unveiled its artistic tribute to the Year of the Snake, marking the brewery’s 178th global anniversary with a collection that speaks to heritage and innovation. The campaign, aptly named “Brewing Prosperity Together,” transforms the company’s iconic hop leaf into a serpentine motif, weaving through a landscape of peonies and fireworks on limited-edition packaging.
The design, a collaboration between Malaysian artist YAO and Chinese artist Su Su of 1983ASIA, captures the auspicious Chinese characters ‘一起發’ against a backdrop of celebratory imagery. It’s a visual feast that Managing Director Stefano Clini describes as more than mere decoration—it’s an invitation to shared prosperity. We hope this collection becomes a meaningful part of every celebration, adding elegance, prosperity, and a touch of smoothness to life’s most treasured moments. Here’s to a year that is truly #BestWithCarlsberg! Carlsberg’s Lunar New Year 2024 Promotional Highlights The brewery’s ambitious promotional calendar spans from December through February, with strategic installations and rewards that would make a marketing strategist beam. The CarlsBazaar, their immersive retail experience, will transform spaces in 1 Utama Shopping Centre and Gurney Plaza into festive marketplaces, complete with a streetwear collaboration with TNTCO that promises to bring lunar celebration to urban fashion. The promotional architecture is impressive in its scope: Lock&Lock Electric Grill Pans for three-carton purchases, exclusive mahjong sets for 1664 devotees, and mini-fridges for Connor’s enthusiasts. In the digital realm, Touch ‘n Go credits beckon convenience store customers, while food court patrons can collect bottle caps toward thermal bottle redemption
Carlsberg Lunar New Year Year Of The Snake Promotions Malaysia
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