Now Burger King has unveiled a direct to driver delivery concept the company has labeled “The Traffic Jam Whopper.” The initiative, which is being rolled out in Mexico City, allows drivers to order food directly to their car, where it is delivered via motorcycle.
A Burger King delivery driver drops off an order to a customer caught in Mexico City's notoriously bad traffic. /) By Peter Holley Peter Holley Technology reporter Email Bio Follow May 9 at 10:08 AM You’re stuck in a sea of standstill traffic when they begin: hunger pangs, the kind that unleash a steady stream of fast-food fantasizing.
Using an app developed by the burger chain, the initiative — which is being rolled out in Mexico City following a one-month pilot program — allows drivers to order food delivered directly to their car via motorcycle. “This was an opportunity for Burger King to generate new revenue out of those hungry drivers,” Lauria added. “In fact, The Traffic Jam Whopper increased deliveries by 63% during the month of April in participating restaurants.”
Amid that influx of innovation, Lauria claims Burger King is the first fast-food brand to deliver food to people in the middle of a traffic jam. In Mexico City, the company said, delivery drivers are already receiving an average of 7,000 orders per day, mostly to homes and offices.To make the traffic jam delivery process possible, Burger King’s Mexico app activates the service after identifying congested areas in Mexico City during periods of high traffic.
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