Beyond Meat's Beyond Burger is a plant-based patty promising a veggie meal without sacrifice. Here's how it compares to Shake Shack.
After decades of soy-based patties being the least-bad option for carnivores trying to consume less red meat, plant-based products like the Beyond Burger are disrupting the meat industry.
The Beyond Burger is engineered to look, smell, and taste like real meat, upending the traditional perception of veggie burgers. It's the mission of companies like Beyond Meat, which makes the Beyond Burger and several other plant-based products, to create new items so similar in appearance and taste to meat that carnivores will eat them without giving it a second thought.
Last week, Beyond Meat had an explosive initial public offering that valued the company at over $3 billion. I hadn't yet had an opportunity to try a Beyond Burger, so I compared its offering at TGI Fridays to a burger from my hands-down favorite burger joint on the planet, Shake Shack. Here's what happened:They say it's always Friday at TGI Fridays. In fact, it's inscribed right over the door. I didn't need to put that to the test because I literally went there for lunch on a Friday.Nestled among a variety of all-beef burgers was a single Beyond Meat cheeseburger.
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