The fast-food chain debuted an ad showing customers eating its Vietnamese-style burger with chopsticks. Customers blasted it as culturally insensitive.
By Rachel Siegel Rachel Siegel National business reporter Email Bio Follow April 8 at 12:20 PM So this is the new Burger King ad for a “Vietnamese” burger ok coolcoolcoolcoolcool CHOPSTICKS R HILARIOUS right omg etc 🙃🙃🙃🙃🙃🙃 pic.twitter.com/zVD8CN04Wc
The ad, posted to the company’s New Zealand Instagram account, sparked a social media backlash and complaints of cultural insensitivity. Burger King deleted the video and issued an apology. Mo told The Washington Post that when she first saw the clip, she initially thought she was missing the point. She could not believe anyone would run such an ad in 2019 or that it could be approved by a company as dominant as Burger King. But it is no surprise, Mo said, that people of color must contend with constant microaggressions.
“To me, it was just another portrayal of Asian culture that narrowed it down to a caricature,” Mo said. Other companies have come under similar scrutiny about perceived racial insensitivity. Last year, Dolce & Gabbana released an ad in China to promote a Shanghai runway show. Three short ads showed an Asian woman dressed in Dolce & Gabbana struggling to eat pizza, spaghetti and a cannoli with chopsticks. A male narrator, trying to tell the woman how to “properly” eat her food,” says, “Let’s use these small stick-like things to eat our great pizza margherita.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Kings call on Anti-Defamation League to help address Jr. Kings’ alleged anti-Semitic actsIn the wake of anti-Semitic comments and actions by Jr. Kings youth hockey team, the Los Angeles Kings have begun working with the Anti-Defamation League to educate kids.
Read more »
Willie Desjardins will not be returning as coach of the KingsWillie Desjardins will not be returning as coach of the Kings. The team made it official Sunday morning in a move that was expected for some time.
Read more »
Whopper Of A Turnaround: At Burger King, The 3G Capital Model Actually WorkedTo fix Burger King, Daniel Schwartz turned to 3G Capital’s standard recipe for comebacks: cut costs, incentivize management—and stay hungry for acquisitions. This time it worked by chloesorvino
Read more »
Inside the US race to build the burger of the futureUS President Trump says Democrats and environmental whackos are waging a war on beef. But corporations, not politicians or activists, are leading the post-meat revolution.
Read more »
Burger King tests plant-based meat with an Impossible WhopperBurger King, known for meaty excess, is now selling a plant-based burger: an Impossible Whopper made with a meatless patty that mimics meat.
Read more »
'Impossible' meatless patty gets Burger King Whopper testOn Monday Burger King and Silicon Valley startup Impossible Foods announced the rollout of the Impossible Whopper in 59 stores in and around St. Louis, Missouri. To mark the launch on April Fool’s day, the burger giant released a hidden-camera-style promo video showing the serving of plant-based Whoppers
Read more »
Burger King Introduces A Vegan Whopper On April Fools Day (But It's Not A Joke)Burger King Introduces Plant-Based Whopper On April Fools Day (But It's Not A Joke)
Read more »
Burger King's Vegan Whopper Is Not Just An April Fools Day JokeBurger King Introduces A Vegan Whopper On April Fools Day (But It’s Not A Joke)
Read more »