Burger King, working with a Dutch company called The Vegetarian Butcher, is bringing a plant-based Whopper to Europe.
FILE - This April 25, 2019, file photo shows a Burger King in Redwood City, Calif. Burger King is introducing a plant-based burger in Europe. But it's not the Impossible Whopper that's been a hit with U.S. customers. Instead, a Dutch company called The Vegetarian Butcher will supply the new soy-based Rebel Whopper. It will go on sale Tuesday, Nov. 12, at 2,400 restaurants across Europe.
Instead, a Dutch company called The Vegetarian Butcher will supply the new soy-based Rebel Whopper. It will go on sale Tuesday at 2,400 restaurants across Europe. The Vegetarian Butcher was founded in 2007. Unlike Impossible, which only makes burger meat, The Vegetarian Butcher makes plant-based chicken, hot dogs, sausages and even tuna, and sells its products in 17 European countries. Consumer goods company Unilever acquired The Vegetarian Butcher at the end of 2018.
Impossible gets heme — the protein that gives its burger meat-like flavor and texture — from soy leghemoglobin, which is found in the roots of soy plants. To make heme in high volume, Impossible inserts DNA from soy into yeast and ferments it.
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