Burger King on Monday rolled out a meat-free version of its Whopper burger in 25...
FILE PHOTO: The logo of U.S. fast food group Burger King is seen at a restaurant in Bruettisellen, Switzerland October 11, 2016. REUTERS/Arnd Wiegmann/File Photo
Heightened concerns about health and the environmental impact of industrial animal farming are pushing plant-based proteins into restaurant menus and chilled meat aisles in stores. Companies from Beyond Meat Inc to Impossible Foods Inc are competing fiercely for deals with fast-food makers, as plant-based mania spreads across Europe and the United States.
Demand for plant-based products has increased over the last couple of years and trying to meet that is crucial, said David Shear, who heads Burger King operations in Europe, the Middle East and Africa. Shear said in an interview that this initial rollout would eventually expand elsewhere in the region.
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