Alissa Heinerscheid did an interview with the podcast “Make Yourself At Home” on March 30, where she discussed her work in transforming the Bud Light brand.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Heinerscheid’s comments have gone viral days later, after Bud Light and its parent company Anheuser-Busch received backlash for partnering with.
After the host asked Heinerscheid about how her background, perspective, and values impacted the Bud Light brand, the Bud Light vice president said, “I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for She added further that she had a “super clear” mandate that “to evolve and elevate this...
Bud Light’s vice president of marketing discussed in a recent interview how she was inspired to update the “fratty” and “out of touch” humor of the beer company with inclusivity.“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.
In a previous interview with Forbes, Heinerscheid claimed that “female representation is a personal passion point of mine.” . Bud Light has not posted on Instagram to its 377,000 followers since March 30 and the brand’s 311,000 Twitter followers have not seen any posts since April 1. Additionally, the beer brand has not posted to its over 7.5 million Facebook followers since March 30.
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