Right-wing and conservative customers criticized Bud Light's VP Alissa Heinerscheid for the company's decision to offer a sponsorship deal to Dylan Mulvaney.
A bartender pours a glass of Bud Light from the tap at City Tap House in Philadelphia, Pennsylvania, on February 12, 2023. Right-wing customers have been criticizing Bud Light Vice President Alissa Heinerscheid for the company's decision to offer a sponsorship deal to trans activist and influencer Dylan Mulvaney., a show hosted by Kristin Twiford and presented by household management app Nines, on March 23, Heinerscheid said:"I am a businesswoman.
Heinerscheid argued that"representation is sort of the heart of evolution. You've got to see people who reflect you in the work. And we had this hangover—I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach." Bud Light's partnership with Mulvaney was announced on Sunday by the 26-year-old activist and influencer on heraccount. She put up a post promoting the beer brand's NCAA's March Madness contest, sparking a right-wing backlash.
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