(Reuters Breakingviews) - Apple has one big challenge – create new revenue strea...
Actors Reese Witherspoon and Jennifer Aniston speak during an Apple special event at the Steve Jobs Theater in Cupertino, California, U.S., March 25, 2019. REUTERS/Stephen Lam
The bar for Apple launches was set high more than a decade ago by the iPhone. It was revolutionary and destructive. Nearly all the leading handset makers at the time – Blackberry, Nokia, Motorola – saw their businesses upended. Where Cook has his work cut out is in taking on Netflix, the video streaming company. After 10 years of tinkering, Apple has now gone all-in with a service endorsed by Hollywood stars like Oprah Winfrey and Steven Spielberg. But Apple TV Plus is a mashup of different tiers, channels and partnerships – far from simple.
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