Breaking: The Los Angeles Times is joining a new paid subscription news service created by Apple that offers customers who pay a monthly fee access to articles from a selection of publications, many of which are otherwise behind paywalls.
The Apple News+ service announced Monday creates a new paid tier within the Apple News app that comes pre-installed on Apple mobile devices.
With more than a billion active Apple devices worldwide, news organizations hope the partnership will expose their work to a vast new audience. The Cupertino, Calif., tech giant will split revenues with publishers, with Apple taking half the subscription fee and the remainder going to publishers based on their share of total readership on the new product, according to sources familiar with the deal.
Facebook’s Instant Articles, for instance, gives publishers a way to post articles directly within the Facebook News Feed, rather than posting links to their own websites. This made articles load more quickly, theoretically increasing reader engagement, but also kept users from leaving the social platform and gave Facebook a higher portion of the ad revenue from those articles.
“Apple’s choice of The Times as a revenue-sharing partner validates our commitment to high-quality journalism,” said Los Angeles Times owner and Executive Chairman Dr. Patrick Soon-Shiong.
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