BMW Group acquires the Alpina brand, bringing the BMW finishing school in-house from 2025
► Munich's upping its luxury car game
The deal is still to be signed off under the usual financial checks, but the move to bring Alpine brand inside the Group comes as the 'cooperation agreement' between the two brands is to expire at the end of 2025. Alpina will carry on its business as it currently does until the end of that agreement, where Alpina models are pre-assembled on BMW production lines, then brought to workshops in Buchloe for finishing.
It is understood that the big subject of electrification is something that Alpina as a separate entity may be too small to tackle on its own – something CAR's Georg Kacher found out afterin 2021 – so it would make sense to bring itself closer to BMW to take advantage of the Group's rollout of PHEVs and EVs.
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