This year, shoppers could score some of the best Black Friday deals by heading to stores like Costco and JCPenney.
Black Friday often sees shoppers flocking to stores and online retailers in search of the best bargains.A new study from WalletHub took note of which retailers are offering the greatest deals this year. To determine its findings, WalletHub collected product price data from each retailer's official website, Amazon.com and BlackFriday.com.Rankings were assigned according to the overall difference in prices between October 21 and November 18 and the advertised price on 2024 Black Friday ads.
Computers, phones, and consumer electronics saw the lowest additional discounts of the categories examined, with discounts of 19 and 20 percent, respectively.'Consumers should carefully consider promotions for products with a limited supply. This tactic creates demand based on artificial scarcity and often triggers impulse decisions based on a fear of missing out, not an actual need for the item,' warned Matthew Gilbert, lecturer of marketing at Coastal Carolina University.
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