As consumers demand better overall shopping experiences, with focus on variety and service, retailers must adapt beyond traditional sales tactics.
Retailers who think they can stack up a bunch of heavily discounted smart TVs, hoverboards and air fryers on Black Friday and then sit back and be lullabied by the sound of singing cash registers might be in for a surprise this year.Shopping Survey, which polled more than 1,500 consumers, showed that while “getting a great deal” was the top consideration for shoppers at 49 percent, 43 percent said they were seeking retailers who offer a variety of available products.
Accenture said in such a competitive run-up to Black Friday, retailers need to keep track of inventories as not to disappoint shoppers. The report’s authors said, “Personalized deals and promotions targeting consumers can inspire shoppers to spend with a certain retailer, but they need to keep abreast of their product range so deals are not continued once stock levels fall.”
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