The members of Gen Z have all but abandoned traditional television viewing, opting to watch shows, movies and other digital content on their phones, tablets and laptops. This shift has led content producers to go where Gen Z lives — YouTube.
Gen Z, the latest generation graduating into adulthood, isn't just snubbing print media, it's abandoning old media altogether.
The channel launched on Facebook first and has gained more than 12 million fans on that platform alone, when you combine all of its different show pages. On YouTube, it has more than 2.2 million subscribers, who have tallied up more than 258 million views of Crypt TV's content. The company has a slate of horrific monsters including The Birch, a sentient tree who protects children from bullies, and The Look-See, a sharp-toothed and silent demonic entity that gives his victims fatal tests.
"I think sometimes people don't realize how powerful of a platform [YouTube] is, and how it's changing how people consume content," Brian Sokolik, talent manager at Authentic Talent & Literary Management, said. Not to mention, these content creators tend to have a lot more freedom and control over the type of content that they create. Most are not subject to a large production company dictating what they can and cannot do on the platform.
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