Because of the increase in demand, many of the restaurants partnering with food delivery services have seen sales soar, with some restaurants even seeing 30% to 40% of their overall sales. MalaysiaDay
If you’re a road user in the Klang Valley, chances are very, very high that you would have spotted a food delivery rider at some point during your journey, so ubiquitous is their presence these days.
But in many ways, the fact that Malaysians are even placing such mammoth orders with food delivery services is indicative of just how quickly local consumption patterns have changed. Food delivery has made eating restaurant-quality food easy and convenient for busy Malaysians. Photo: Foodpanda Emily Yeoh uses food delivery services all the time as she hates queueing up for her favourite bubble tea. Photo: Emily Yeoh
Manager Cecilia Wong, 35, also sings the praises of food delivery services. “I usually order food like noodles, rice, bubble tea and even snacks like keropok at least three times a week because it is so convenient and I don’t have to leave my office to eat.According to Sayantan, most of the people who order from Foodpanda are those – like Yeoh and Wong – who are aged between 18 to 35 and fall under categories like students, young working adults, young couples and young families.
This ease of ordering, the sheer volume of what’s on offer and the fact that consumers are increasingly embracing this vicarious style of eating restaurant food without actually having to physically go out, means that food delivery businesses are expanding at supersonic speed on the local front.
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