Apple would need to raise the price of the iPhone by 14% in order to offset the costs of new tariffs, J.P. Morgan estimates.
The iPhone XS price would go from $1,000 to $1,142, the firm calculates, if the White House implements a 25% tariff on the rest of China imports.
Bank of America estimates a 20% price increase to the iPhone if Apple decides to move iPhone manufacturing to the U.S.Apple CEO Tim Cook attends the annual session of China Development Forum 2018 at the Diaoyutai State Guesthouse in Beijing, China March 26, 2018.If President Donald Trump decides to slap tariffs on the remaining billions of dollars worth of Chinese goods,may need to raise iPhone prices significantly to offset the higher costs of parts, according to Wall Street analysts.
"We estimate a price increase of around 14% is required to absorb the impact of a 25% tariff, keeping margin dollars for all players in the supply chain constant," J.P. Morgan said in a note to clients Tuesday. The bank broke down the costs of making and selling the iPhone XS with no tariffs, which is about $1,000, versus what it would cost if a 25% tariff hits China-made parts. That would take the iPhone's retail price up to $1,142, the firm calculates.
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