The audio shows would help market company's growing slate of original programmes. FMTNews Apple
LOS ANGELES: Apple Inc is discussing making original podcasts related to programmes on its Apple TV+ video streaming service, another sign of the technology giant’s growing ambitions in entertainment, according to people familiar with the plans.
The audio shows would help market Apple’s growing slate of original programmes, which have already picked up some accolades. Services accounted for more than US$12 billion in sales last quarter for Apple, but the hope is to get much more. Apple’s strategy is in many ways modelled after Netflix Inc, owner of the world’s most popular paid TV network.
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