NSTworld Watch: KFC apologises for 'sexist' TV advert
The 15-second ad, which has been running on television and posted on KFC Australia’s YouTube channel, shows a woman dressed in a short playsuit check her bottom and adjust her breasts as she looks at her reflection in the window of a parked car.
The Zinger Popcorn box ad has garnered over 54,000 views on its YouTube channel in three weeks. Posting comments were turned off for the ad, which had about 151 dislikes, 657 likes at the time of reporting. Collective Shout, a group which campaigns against the objectification of women, condemned the ad and said it was a “regression to tired and archaic stereotypes where young women are sexually objectified for male pleasure.”
Last month, exercise bike maker Peloton Interactive Inc faced heavy criticism for its Christmas advertisement, in which a woman receiving the company’s bike as a gift from her husband was called “sexist” and “dystopian” on social media.
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