Apple and Microsoft held exploratory talks in 2020 about Apple replacing Google with Bing as the iPhone's default search engine.
, in 2020 Apple and Microsoft held talks to discuss the possibility of Apple acquiring Microsoft's Bing search engine. Apple's Services VP Eddy Cue represented the Cupertino-based company in the talks. Bloomberg called the talks"exploratory" and said that they"never reached an advanced stage."
The reason why the talks with Microsoft stalled had much to do with the large amount of money that Apple was receiving and still receives from Google each year. We've seen estimates of this payment ranging from $4 billion to as much as $20 billion. The DOJ believes the actual range is $4 billion to $7 billion annually. Apple did not want to lose this cash flow.
Microsoft and its Board discussed how to tell stockholders why a multi-billion dollar hit would be good for the company Under oath, Tinder told the court,"In the short term, it would have been highly negative. We told the board that we are thinking about making a multi-billion negative investment to support this. It was all around trying to make them confident that we could make the switch." Two years later, in 2018, Microsoft and Apple discussed using Bing instead of Google on iPhone units outside of the U.S. But once again, nothing came of it.
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