The talks happened in 2020, a year before Google renewed its deal.
. But the talks failed to progress beyond the exploratory phase, indicating that Apple’s top brass — including Eddy Cue, who was involved in the meetings — never seriously pursued the idea.never given much thought
to replacing the leading search engine as the default on iPhones. Rather, Microsoft believes Apple has only raised the possibility to extract more money from Google to retain its spot. “It is no secret that Apple is making more money on Bing existing than Bing does,’’ Microsoft’s Mikhail Parakhin said Wednesday in US District Court.latest report confirms that the lucrative arrangement between Apple and Google was a key reason for keeping things as they were.
Apple is believed to take in upwards of $20 billion annually as part of the arrangement that secures Google’s position as the default search engine on iOS and iPadOS. Last week, the CEO of DuckDuckGo, a privacy-focused search product, claimed that it “takes too many steps” to switch the iPhone’s default. In reality, it’s fairly trivial and requires just a few taps in the settings menu — but this goes to show how rarely most consumers ever deviate from the default.
Apple and Google most recently extended their deal in 2021, so Microsoft’s pitch the year before was likely an attempt to throw a wrench into those renewal plans. So much for that.
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