Brendan Whitworth said the beer brand will 'continue to support the communities and organizations that we’ve supported for decades.'
after his patrons verbally harassed one another over drinking the beer.
The fallout had a significant impact on Bud Light’s position in the U.S. beer market, where it had reigned as the top-selling brand for over two decades. Bud Light sales have declined sharply amid the controversy, and the brand relinquished its leading position to Modelo . Meanwhile, the Human Rights CampaignWhen asked whether he would do the Mulvaney campaign again, Whitworth evaded a direct answer.
“There’s a big social conversation taking place right now, and big brands are right in the middle of it, and it’s not just our industry or Bud Light,” he said. “It’s happening in retail, happening in fast food.” “And so for us, what we need to understand is — deeply understand and appreciate — is the consumer and what they want, what they care about, and what they expect from big brands,” Whitworth added.Other brands, including Disney, the Los Angeles Dodgers and Target, also have faced backlash for supporting Pride events or inclusivity.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Anheuser-Busch CEO Brendan Whitworth says financial assistance is being sent to wholesalers, beer distributors impacted by boycott backlashThe CEO of Anheuser-Busch, the parent company of Bud Light, said financial assistance has already begun being sent to wholesalers and beer distributors affected by a two-month sales decline caused by an ongoing customer boycott.
Read more »
Anheuser-Busch launches ad campaign highlighting workers as company still reels from Dylan Mulvaney falloutFollowing months of intense backlash over its partnership with a transgender influencer, Anheuser-Busch is launching a new ad campaign aimed at celebrating the workers responsible for making its be…
Read more »
Anheuser-Busch hopes its new ads will change the conversation | CNN BusinessAs Bud Light continues to face fallout from its partnership with a transgender influencer, its parent company is rolling out commercials centered on some of its 65,000 workers and partners.
Read more »
Anheuser-Busch CEO commits to supporting LGBT while listening to consumers.AnheuserBusch CEO Brendan Whitworth committed to supporting the LGBT community and to listening to the wants and needs of the brewery's consumers on Wednesday. 'The conversation surrounding Bud Light has moved away from beer,' Whitworth said.
Read more »
Anheuser-Busch CEO says his company will continue to support the LGBTQ communityAnheuser-Busch will continue to support the LGBTQ community despite backlash over a Bud Light advertising campaign featuring a transgender influencer that has simmered for nearly three months, CEO Brendan Whitworth says.
Read more »
Anheuser-Busch launches new ad campaign amid backlash over partnership with Dylan MulvaneyAnheuser-Busch is launching a new ad campaign after its partnership with Dylan Mulvaney elicited intense backlash. The 'That’s Who We Are' campaign celebrates the company's workers.
Read more »