As Bud Light continues to face fallout from its partnership with a transgender influencer, its parent company is rolling out commercials centered on some of its 65,000 workers and partners.
Anheuser-Busch’s new ad campaign, launching Wednesday, “celebrates the people that bring our beer to life,” including farmers, delivery drivers and servers — some of whom have been the targets of threats after Bud Light sent a customized can to transgender influencer Dylan Mulvaney in March. Mulvaney posted a video on Instagram showing off the can, and it sparked anti-trans backlash and calls for a boycott.
We are looking forward, and it’s time to recognize and salute the people behind the scenes that drive our industry forward,” said Whitworth. The ads are part of A-B’s overall make-good campaign with distributors. In addition to providing financial assistance to its wholesalers, A-B is also reimbursing fuel for distributors’ trucks and also debuted a new Bud Light ad campaign last week that focuses on country music and NFL players.
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