Analysis: Trump’s Truth Social app, self-proclaimed foe of Big Tech, needs Apple and Google to survive

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Analysis: Trump’s Truth Social app, self-proclaimed foe of Big Tech, needs Apple and Google to survive
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  • 📰 Reuters
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With just weeks to go before an expected launch, Donald Trump’s new media venture is trying to strike a delicate balance with its app: giving Trump's base the freedom to express themselves, without running afoul of Apple and Google’s app store policies.

in the U.S. Capitol. Without these stores, there is no easy way for most smartphone users to download the app.

“No one has approached me or my team,” said one conservative media insider. “Trump has always been a bit of own island.”TMTG’s mission of standing up to Big Tech is limited by its reliance on Google and Apple, which operate app stores that dominate the smartphone market. TMTG is working with Hive, a San Francisco-based company that does AI-based content moderation, to flag sexually explicit content, hate speech, bullying and violent content.

“Where it is going to become difficult is if they get into a situation like with Parler, where they have such a degree of hate speech that the hosting service and potentially the App Store starts to take notice,” he said. As of Feb. 4, TMTG had 12 job openings listed on the company website, for technical roles such as a developer to be part of the Android team and an iOS engineer. Salaries range from $80,000 to $220,000, according to the postings, which beckon candidates to work for a “well-funded,” “remote-first” and “conservative-leaning” startup. A requirement for the iOS engineer role is “knowledge of Apple’s Human Interface Guidelines and App Store Review Guidelines .

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