Amazon has launched a low-cost online storefront featuring electronics, apparel and other products priced at under $20. It's part of the e-commerce giant's efforts to compete with discount retailers that have increasingly encroached on its turf.
FILE - A sign in the lobby of Amazon offices is shown on Feb. 14, 2019 in New York. storefront featuring electronics, apparel and other products priced at under $20, an effort to compete with discount retailers that have increasingly encroached on the e-commerce giant’s turf.
Amazon’s new storefront, which is only available on its shopping app and mobile website, features unbranded products, such a phone case and a hairbrush that cost $2.99, and a sleeveless dress that retails for $14.99. The company is seeking to drive home its message on value, with banners on its page advertising “crazy low prices” and activewear “that won’t stretch your budget.”
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