Amazon launches an online discount storefront to better compete with Shein and Temu

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Amazon launches an online discount storefront to better compete with Shein and Temu
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Amazon has launched a low-cost online storefront featuring electronics, apparel and other products priced at under $20.

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Amazon’s new storefront, which is only available on its shopping app and mobile website, features unbranded products, such a phone case and a hairbrush that cost $2.99, and a sleeveless dress that retails for $14.99. The company is seeking to drive home its message on value, with banners on its page advertising “crazy low prices” and activewear “that won’t stretch your budget.”

To be sure, importing goods out of China could soon become more expensive for Amazon. In September, the Biden administration said it wason cheap products sold out of China, a move designed to reduce U.S. dependence on Beijing but could also trigger higher prices for the U.S. consumers who have flocked to Shein and Temu.

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