Scarlett Johansson, Gwen Stefani, Courteney Cox, Kim Kardashian and more celebrities entered the beauty market this year.
in March, launching with five products that were meant to reflect the actress’ own minimal routine. Unlike other celebrity beauty brands, Johansson chose not to name the line after herself so that the brand could stand on its own.
The Outset centers on a three-step Daily Essential Regimen with a cleanser, prep serum and moisturizer. The brand also offers a night cream and eye cream. The brand first launched as direct-to-consumer, and is now also offered at Sephora.debuted Cay Skin in March“I’ve tried it all,” Harlow told WWD about the sunscreen category. “I have worn sunscreen my whole life, especially having vitiligo and being from the Caribbean.
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